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Affiliate Partnerships

Affiliate

Partnerships

Last Updated - 04/12/2025

Who Are My Styles?

  • My Styles is a fashion-tech mobile app that lets users build and visualise outfits across multiple retailers before they buy. Users can explore items and outfit combinations in-app, then click through to the retailer’s website to complete the purchase. All outbound product links are tracked using affiliate links, enabling accurate attribution while keeping the checkout experience entirely on the merchant’s site.

Where Retailer Links Will Appear

  • Retailer links appear only in clear, user-initiated placements inside the My Styles app, including:

    • Product detail pages (view item, see variants, then “Shop on retailer”)

    • Outfit “Shop the Look” views (shop the full outfit or individual items)

    • Personalised recommendations feed (ranked by style preferences and browsing behaviour)

    • Saved outfits / Digital Wardrobe (revisit and purchase previously saved items)

    Users always complete checkout on the retailer’s website; we do not facilitate or process payments in-app.

How we drive traffic

  • My Styles acquires users through a mix of owned and earned channels designed for fashion discovery and intent-led shopping:

    • Organic social content (TikTok and Instagram) focused on outfit inspiration and product discovery

    • Creator/UGC collaborations showcasing real outfit builds and “shop the look” journeys

    • Waitlist and email updates that drive returning users back into the app to explore new drops and outfits

    • Selective paid social (where used) to grow the user base and test new creative angles responsibly

    We focus on high-intent discovery rather than incentivised clicks or low-quality arbitrage traffic.

Compliance

  • We take affiliate compliance and brand safety seriously and aim to operate fully within each advertiser’s programme terms. Specifically:

    • No cashback, rebates, or loyalty incentives unless explicitly permitted by the programme

    • No browser extensions, toolbars, ad injection, or software installs

    • No voucher or coupon scraping

    • No PPC bidding on brand terms, trademarks, or misspellings unless explicitly permitted

    • No unauthorised scraping where official datafeeds or approved APIs are available

    • No misleading pricing or availability - we prioritise feed accuracy and refresh frequency

    • Respect for creative usage terms covering product imagery, brand names, and logos (including any restrictions on in-app display)

    • Clear click-out purchasing - users always complete checkout on the retailer’s website; we do not resell products or process payments

If you have specific compliance requirements for app-based placements, we will implement them and document them internally.

Product Feeds (Preferred)

To ensure a high-quality user experience and accurate representation of your catalogue, we prefer to integrate official product datafeeds provided via Awin (or an approved API), rather than relying on manual collection or unauthorised scraping.

  • We typically request feed access that includes:

    • Product ID / SKU

    • Product title and brand

    • Categories (and gender tags where available)

    • Price, sale price, and currency

    • Availability / stock status

    • Product URL (and deep-linking guidance if required)

    • Image URLs (primary + additional)

    • Variant data (size/colour) where available

This enables reliable pricing, availability, and imagery in-app, and supports clean click-through attribution via affiliate tracking.

If your programme has restrictions on how feed content, imagery, or brand assets can be displayed within a mobile app, please share them and we will ensure full compliance.

Contact

  • For product feed access, technical queries, or compliance requirements, please contact:

  • If useful, we can also share a short overview of the in-app placements (screenshots/mockups) to support your approval process.


Programme Fit & Guardrails

What We Are Not

  • To avoid any confusion during compliance checks, My Styles is not a voucher/coupon site, cashback/loyalty platform, comparison engine, toolbar/extension, or adware-based publisher. We do not promote unauthorised discounting, nor do we mask or manipulate offers.

Brand Safety

  • We maintain a brand-safe environment and can exclude sensitive categories or placements on request. If your programme has specific exclusion lists, keyword restrictions, or creative usage rules for app placements, we will implement them.


Tracking & Attribution

Affiliate Tracking

  • All click-outs use tracked affiliate links to attribute traffic and sales accurately. Where required, we can support advertiser-specific deep linking methods recommended by Awin.

Measurement

  • We monitor click-through behaviour and merchant performance to optimise placements responsibly. If you require specific tagging, sub-ID formats, or reporting conventions, we can accommodate them.

App status and roadmap

  • Current status: Waitlist live (500 sign ups & counting); app in active development.

  • Expected go-live: Q1 2026.

  • Primary placement: In-app.

Retailer Control Options

  • Ability for a merchant to request category exclusions (e.g., lingerie), keyword exclusions, or brand/asset restrictions.

  • Ability to remove the merchant from specific placements on request.

Feed Refresh and Accuracy Statement

  • We refresh product data regularly to minimise stale pricing and out-of-stock clicks.

FAQs

  • Do you process payments? No, checkout is on the retailer site.

  • Do you use vouchers/cashback? No (unless permitted).

  • Do you run PPC on brand terms? No.

  • Do you scrape sites? We prefer official feeds/APIs; we do not use unauthorised scraping where feeds are available.

  • Where do you display images? In-app product discovery and outfit views, subject to programme terms.

  • Can you share screenshots? Yes, on request.

Audience + Geography

  • Target geography (e.g., “UK-first”)

  • Target demographic (18–34 etc.)



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